WE LIVE in the age when processing power is cheaper and more potent, storage is a commodity rather than an asset, and digital communication is readily available. On the other hand, applications have become increasingly complex and more demanding.

There are so many choices out there today that we can no longer buy the simple item we need, no matter what that item is. When was the last time you were able to enter a store and buy a pair of jeans, just jeans, not “slim fit stonewashed low-waist” ones, but those plain original blue jeans?