Through the identification of four high-growth areas in the storage market, HP is able to offer its clients the very latest in storage technology.

“Although HP is still very active in providing traditional storage methods, these four selected focus areas  are serious contenders in optimising the next generation data centre,” explains Adam Day,  storage sales specialist at HP.

AREA: Data deduplication
TECHNOLOGY: StoreOnce
MARKET: StoreOnce presents a $2 billion global disk-based data protection market opportunity with  an estimated compound annual growth rate of 31%.
INFO: HP StoreOnce deduplication software cleverly eliminates duplicate data to reduce the amount of  backup data to be stored on disk, typically by up to 20 times. It is implemented in the new HP D2D  Backup Systems.

“To address the explosive data growth that has contributed to IT sprawl, deduplication must become a  standard data service across the converged infrastructure,” explains Day. “HP’s vision is for data to be  created, shared, and protected without having to be duplicated or deduplicated multiple times along the way.”

The HP StoreOnce data deduplication approach draws on next-generation technology delivered in HP  StoreOnce software. This software leverages unique HP Labs intellectual property that can be applied  end-to-end across a converged infrastructure.

It can deliver twice the price/performance of competing technologies.

AREA: Scale-out NAS
TECHNOLOGY: X9000
MARKET: X9000 presents a $4.8 billion global market opportunity with an estimated compound annual  growth rate of 22%.
INFO: Scale-out NAS with X9000 addresses the massive data growth in the media, entertainment,  health and fi nancial services sectors. This system allows fi les to be located in multiple, disparate physical locations while making it appear to users and administrators as though their fi les are stored in  the one common space. According to Day, HP’s next-generation scale-out NAS allows for the pooling  and sharing of up to 16PB in a single namespace, this is vastly superior to many alternatives available.

AREA: Scale-out SAN
TECHNOLOGY: HP P4000 SAN Solutions
MARKET: at a compound annual growth rate of 25-30%, one of the P4000 options the P4800  BladeSystem SAN is growing faster than the general SAN market.
INFO: The HP P4000 SAN’s provide iSCSI based storage that is highly scalable and optimised for  e-mail, databases and server virtualisation. It allows for the creation of a virtual pool of storage that is simple to manage, rather than hassling with individual storage devices. Simply adding storage systems to the cluster when additional storage is required can easily expand this pool.

“Research indicates that 75% of companies have included client virtualisation as part of their IT agenda for the next 12 months,” says Day. “Users project 69% aggregated growth for overall implementation of  client virtualisation technologies in the same period.”

AREA: Utility/cloud storage
TECHNOLOGY: 3PAR
MARKET: A large majority of companies featured on Gartner’s Magic Quadrant for North American   Hosting & On Demand Infrastructure are 3PAR clients.
INFO: 3PAR’s integration into HP’s existing storage portfolio offers customers a higher level of value. 3PAR storage’s efficiency reduces acquisition and operational costs by up to 50%. Because it is  autonomic, customers have experienced efficiency increases in storage management of up to 10 times.  A multi-tenant storage offering, 3PAR is the new Tier 1 storage for cloud computing.

“It is estimated that the cloud storage market will be worth $6.6 billion worldwide by 2013,” says Day.