Peter Vieira

Sales of Xerox A4 laser printers and multifunction devices grew by 71% during the first quarter of 2012, as compared with the same period in 2011. The total laser printer market in SA shrank by 28%, according to IDC figures.

“Xerox’s growth in the A4 laser segment is important not only in itself, but because it shows that our strategy of gaining brand share in both the consumer and small to medium-sized business space is starting to pay off,” says Peter Vieira, divisional manager: Xerox Channels at Bytes Document Solutions, the authorised distributor for Xerox in SA.

He attributes the success to the fact that Bytes has increased its range and depth of channel partners to reach new segments of the consumer and small to medium-sized business markets, “including people who had previously not owned printers”.

During 2011, Xerox sold 17 400 A4 laser units in the South African market. This represents a growth of 51% as compared with the previous year. Many of these are first-time buyers, says Vieira.

“For first-time buyers, these devices represent a relatively low investment and so they give us the opportunity to gain new customers, and start building their confidence in the Xerox brand,” says Vieira. “We have seen rapid and sustained growth over the past two years, with total sales in excess of 33 000 units.”

Frontpage