The company offers support to enterprises who want to emulate its highly successful Youth Job Creation Initiative.

Knowledge Solutions provider has urged South African enterprises to bring work back into the country and help create jobs, in a bid to combat rampant unemployment.

Addressing the Youth Job Creation Initiative executive forum in Sandton, Business Development director noted that around 4.6 million people were unemployed in South Africa – nearly 75% of them youths. He urged industry to stop offshoring work and to emulate the model for youth job creation, which will see around 1 300 learnerships and internships created over two years. The event outlined ’s successful job creation initiative, with offering the programme blueprint and assistance to other enterprises, in a bid to fast-track youth employment initiatives.

Gubbins said: “We have to turn the tide. Too many jobs are being moved offshore. These are the same jobs that local young people could easily be trained for. Offshoring is not cheaper and is simply solving other countries’ unemployment problems.” Gubbins pointed out that creating local jobs benefited the economy as a whole, as it also created more customers for enterprises.

A lack of experience is the biggest stumbling block in the way of young people finding work, Gubbins said. Through programmes such as ’s Youth Job Creation Initiative, youths could be given a year’s on-thejob experience, which significantly improves their chances of finding work in future. Backing his assertion, one of ’s first interns and now a permanent employee, Phindile Bukhali, said she had battled to find work for several months after graduating. Being given the opportunity to prove herself through the programme had been a life-altering experience.

Other up-and-coming young business people speaking at the event called on enterprise to step in and support youth skills development, noting it made a significant difference to the individuals and to others around them. Themba Maseko, a risk manager and futures analyst at Capital, said he had found it difficult to secure work after completing his degree. Once one company had given him an opportunity, his career started taking off. “People just need to be given a chance,” he said. Eddie Msibi, an investment banker at Investec Bank, told delegates he had finished school with few prospects, but through the CIDA City Campus and the support it has from numerous enterprises, he had not only graduated and secured promising employment, he had also been able to support his mother in opening her own business – and she now employs eight people.

Leslie Sedibe, CEO of Proudly South African, said everyone had a role to play in addressing the country’s challenges. “We need to stimulate entrepreneurship and creativity; we need to support local industry; and we should not outsource work to the detriment of local people,” he urged. “Every R1 million invested in local manufacturing creates three sustainable jobs.”