EMC is one of the few organisations able to offer a complete cloud computing solution through to its ability to address the entire spectrum from backup and storage to security and big data.

Manisha Bhoola

Manisha Bhoola, solutions principal of EMC Consulting: EMEA South, says: “Organisations respond to EMC’s maturity and experience, plus the fact that we have a dedicated team in our Cloud Advisory  Service.”

EMC’s cloud product portfolio encompasses enterprise and big data applications. On the enterprise side, Documentum improves business process automation and case management for new and existing applications. VMAX and VNX address primary storage needs. On the big data side, issues of petabytes and scale are addressed with primary storage devices like Isilon and Atmos.

For protection, rapid back-up, recovery and archiving of enterprise and big data applications, EMC has technologies like de-duplication and compression with Data Domain, Avamar and Networker.

“When customers think of the hybrid cloud, they think about how to move from traditional management to automation, how to ensure information is secure, and how to ensure that information moves freely  between data centres,” Bhoola says. “This is what VPLEX for data mobility, RSA for security, and Ionix  for management and automation each address.”

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Customers also need to be able to draw meaningful value from these massive amounts of information.

EMC’s Greenplum Division enables business intelligence with data warehousing and analytics. EMC’s  cloud portfolio is supported by a 15 000-person Cloud Advisory Service as well as an extended ecosystem of partners. Recently, EMC announced full technology support, services and the industry’s  most comprehensive integration with the new VMware cloud infrastructure suite, including VMware  vSphere 5, VMware vCenter Site Recovery Manager 5, and VMware vCloud Director 1.5 at general availability.

This pervasive and immediate support further validates EMC as the industry-leading storage vendor* in  VMware virtual and cloud environments, and highlights EMC’s commitment to its shared vision with  VMware to help accelerate customers’ journey to the cloud and extend their technology investments.

RSA, the Security Division of EMC, also recently announced that it is enabling VMware to embed RSA Data Loss Prevention (DLP) classification technology and policies into the VMware vShield 5 product  family, further helping customers accelerate their journey to the cloud.

* According to customer survey: “Vendor selected as primary VMware storage vendor” (Source:  Wikibon Survey April 2011, n=361)