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Accenture says CRM tools do not result in better service
According to Ebrahim Dinat, sales and marketing director at Ocular Technologies, delivering relevant and timely performance measurements has been an ongoing challenge for contact centre managers. Analytics, he warns, is not enough and contact centres need tools that drive action, instead of just reporting on results.
According to Ebrahim Dinat, sales and marketing director at Ocular Technologies, delivering relevant and timely performance measurements has been an ongoing challenge for contact centre managers. Analytics, he warns, is not enough and contact centres need tools that drive action, instead of just reporting on results.
According to Ebrahim Dinat, sales and marketing director at Ocular Technologies, delivering relevant and timely performance measurements has been an ongoing challenge for contact centre managers. Analytics, he warns, is not enough and contact centres need tools that drive action, instead of just reporting on results.

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