According to Catherine Lynch, head of Tibco product marketing for Northern Europe, Middle East and Africa, the global market is seeing business models moving from a pull model to a push model and businesses are feeling the pressure to market their products more rapidly. "Tibco is seeing trends where IT departments are having a less exclusive role and are supporting mission critical processes with business objectives," says Lynch.
At the conference, Lynch also announced that Tibco will be unveiling its Business Studio 3 soon. "Tibco will be focusing on deploying business processes on a SOA platform while integrating virtualisation technology," she said.
Terry White, director of MarketWorks and author of Reinventing the IT Department, said: "One of the biggest challenges facing BPM is that the business roles are not externalised." He says that this opens the door to corruption, and there needs to be a mindshift from IT professionals to work with business leaders.
Pieter Langenhoven, Tibco project manager, agreed, adding that communication with a developmental approach is key and that IT cannot develop BPM in isolation, but should rather work in unison with top business management. "Businesses need to create a single partnership of people, processes, IT, customers and vendors. An awareness of BPM needs to be created at all levels within a company," Langenhoven said.
This event highlighted that to drive effective business management, organisations need to implement BPM in unison with SOA. IT managers can no longer have an secluded role but need to partner with CEOs to drive processes, plan effectively and realistically, take risks, define the business model and plan for cost, time and quality.
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