View Points

Viewpoints

eCRM in a multi-channel world

Tuesday, 07 February 2012 00:00 Written by John Ginsberg
John Ginsberg is product and marketing director at Ensight
Electronic customer relationship marketing (eCRM) allows marketers to target customers with more precision than they could have even dreamt of in the past, and should form part of any marketing department’s strategy, because it addresses one of the largest challenges CRM has faced in the past – which is accessing high-quality customer data.
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Managing information, not just technology

Tuesday, 07 February 2012 00:00 Written by Gerald Naidoo
Gerald Naidoo is CEO of Logikal Consulting
Despite the incredible sums of money businesses around the world have invested in IT, the direct correlation between those investments and the financial performance of the business, the productivity of employees, the ability to grow and innovate, and the ability to more accurately plan and forecast, seem to have all eluded senior decision-makers.
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An opportunity for leadership

Tuesday, 24 January 2012 19:33 Written by Stewart van Graan
Stewart van Graan is MD of Dell South Africa and GM of Dell Africa.
CIOs are being pressurised by employees and senior executives to open the corporate network to consumer devices.
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Take the pain out of sales

Tuesday, 24 January 2012 19:32 Written by Louise Robinson
Louise Robinson is sales director at CG Consulting.
In the world of business, we are constantly looking for ways to expand our customer base.
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Purpose built BI: Going beyond ‘mere’ analytics

Wednesday, 07 December 2011 11:15 Written by Kevin Clarke
About the author: Kevin Clarke is sales director at Afresh Consult.
The typical enterprise resource planning (ERP) solution of today has matured to such an extent that most come with some form of analytics built in. But does that constitute business intelligence?
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