It used to be that a PC cost a lot more than a phone, but not anymore. So why are cellphones so much more popular? Apart from their liberating mobility and exciting innovation curve, the cellphone sales model is just far more realistic.
Anyhow, I`m getting side-tracked, but the point I`m trying to make is that putting a magazine together and reading it should be fun and inspiring - and it is in the case of iWeek, because we take the opportunity of telling better stories from the amazing intelligence we have access to. And from what we hear, it shows.
The second bit of interesting research I found this week is confirmation that employees are nowhere near as worried about data confidentiality as management.
That`s the thing about research. Either you think it`s obvious, boring and hardly merits a mention, or you view it as a tool that can spur somebody high up into doing something. If it`s any good, it`s good for something. And if that`s what market and industry research is about in the business world, then recognising that is what makes for stories that are out of the ordinary.
Since I`m running out of space, and I have more to be excited about, I`ll just drop the one name that should get a lot of interest this week - Cobus Potgieter of MoPay on page 20. Have a look.
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