This small Swiss company supplies five-page summaries of the thousands of business books that come to market each year, as a learning solution to hundreds of industry giants worldwide. What has the world come to? Time has obviously become a more valuable resource than knowledge, is what!
We`ve all glanced at our coffee tables on a Monday morning with a stab of guilt, taking in the last three editions of our once-beloved Financial Mails, all unthumbed; a stack of consumer magazines in their gleaming wrappings; and the still neatly-folded mountainous Sunday Times with only the Business Times removed. No time even for Bullard`s dry wit this week a crying shame! And what is one to do? As a knowledge worker, you`re obliged to continuously broaden your knowledge.
Alvin Toffler`s reference to `information overload` is more apt now than when he coined the phrase in the 1970s. How many of us suffer from so-called technostress, where we feel controlled by ICT rather than being empowered by it?
Selective reading of compressed knowledge seems to be the only direct route to sanity - hence it being the mission of iWeek.
As some of our readers will attest, I often conclude my interviews by quizzing my subject on his or her reading habits, ever curious to know where they glean their knowledge.
More often than not, the response is "well, I get the business dailies, Newsweek, ITWeb Daily, and Financial Mail".
"Yes, but do you read them?" I have to ask.
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