UNDERSTANDING SPONSORED SEARCH

Jim Jansen addresses the elements of sponsored search. Rather than focusing on “how”, Jansen focuses on what causes the how. Why do certain keywords work, while others do not? Why does a key phrase cost a given amount? This book also addresses keywords, ads, consumers, pricing, competitors, analytics, branding and marketing.

The Social Customer

Adam Metz, author of The Social Customer, believes if you look at the people who follow your company via social media as simply “social media users”, then you’re missing a much bigger picture. This book is about how social media can sync customers with companies to drive revenue and transform business.

I’m Feeling Lucky

Douglas Edwards’ book I’m Feeling Lucky: The Confessions of Google Employee Number 59 claims to be the closest look at the Googleplex you can get without an ID card. Edwards was Google’s first director of marketing and brand management, and describes the company from the first, pioneering steps of Larry Page and Sergey Brin, to the evolution of the company’s famously non-hierarchical structure.

Code/Space

Code/Space, by Rob Kitchin and Martin Dodge, is the second in MIT Press’ Software Studies series. The first in the series, Expressive Processing by Noah Wardrip-Fruin, was published in September 2009. Code/Space is an exploration of the dyadic relationship of software and space. An example of code/space is a café transformed into a workspace by laptops and wireless access.