As IT security professionals struggle with the endemic problem of cyber crime – a growth industry that is constantly evolving in sophistication and is putting increasing strain on the world’s leading economies – an unlikely hero is emerging: the pothead.

If you’ll recall, almost exactly two years ago, fast food chain Steers got severely flamed for spectacularly cocking up its R10 ‘Whacky Wednesday’ rib burger promotion, having seriously underestimated the South African consumer’s appetite for a bargain (and for its rib burger, evidently).