Wednesday, 05 October 2011 00:00
Written by Lezette Engelbrecht
Homegrown electric hopeful the Joule was the darling of the local automotive industry when it debuted at the Paris Motor Show, in 2008. The combined input of former Rooivalk helicopter engineers and design master Keith Helfet (of Jaguar fame) made the Joule not only the first commercial electric car from Africa, but also a model that shrugged off the utilitarian look of many electric vehicles (EVs) at the time.