This book, by Ian James et al, is about making mobile media and applications a reality, such as gaming and mobile TV, from a technical and business perspective. This is neither a programming book nor an ambition to define new theoretical models for marketing. Instead, it is a complement to such books by looking at real case studies, giving practical advice to learn from successes and failures of others. This book, by Ian James et al, is about making mobile media and applications a reality, such as gaming and mobile TV, from a technical and business perspective. This is neither a programming book nor an ambition to define new theoretical models for marketing. Instead, it is a complement to such books by looking at real case studies, giving practical advice to learn from successes and failures of others.