This is a new book on the toughest challenge in management: finding, getting into and growing new businesses. This work by Andrew Campbell and Robert Park will arm you with practical tools to help your company make the right decision. It is based on a Traffic Lights Toolkit - a screening and strategic thinking tool that helps managers identify real opportunities and teaches them to "only go on green" - Amazon.com. This is a new book on the toughest challenge in management: finding, getting into and growing new businesses. This work by Andrew Campbell and Robert Park will arm you with practical tools to help your company make the right decision. It is based on a Traffic Lights Toolkit - a screening and strategic thinking tool that helps managers identify real opportunities and teaches them to "only go on green" - Amazon.com.