Marketers warn that affluent black Generation Y youngsters are hitting the workplace, and with them will come a whole new set of challenges for organisations wanting to hold on to their rich skill sets, carved by the fast-paced Internet generation they grew up with.
Generation Y loosely encompasses those born between 1977 and 1990. Their heroes are the dotcom entrepreneurs, who thrived when the industry was randomly changing as technologies shifted to shape what the Internet is today. But marketing gurus and trendspotters warn businesses that Generation Y workers are set to turn the business environment with archaic management hierarchies on its head, as most middle 20-somethings today head for middle management positions.
They grew up with technology, and if jobs are methodical, they are likely to get bored quickly, and leave for greener pastures. Rather than climbing the corporate ladder to mould a career, for many its just a job, and job hopping to increase their salary requirements is just part of life. They tend towards flexibility of working life, rather than abiding to the rules of management clock-watchers. Technology makes it possible to get the job done, be it at home or at work.
And what about authority? According to experts, fearing the boss is not even an option. If something`s wrong or there is something they don`t like, the boss will know about it.
But look past all the hype and you see the more experienced worker who knows that there are no easy ways to get rich, without blood, sweat and tears. Perhaps we`ll just have to be easy on the kids until the penny drops.
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