Thursday, 02 May 2013 00:00
According to Absa retail bank’s head of digital and payments, Adrian Vermooten, the bank has developed a solution built for mobile phones and tablets that combines appealing visual elements with ease of use. He stressed that the application is native, rather than an extension of the bank’s online experience.
Absa’s app comes 21 months after First National Bank launched SA’s first banking app. Absa missed its self-imposed Q1 2013 deadline by 10 days. According to the Absa team, the app has been in the making for about two years, and has been used internally by Absa staff members since the end of 2012.
This offering is designed “for the finger”, said Vermooten. “We tried to make it no more than two clicks to do any task.”
The app is fully integrated into a user’s contacts, and according to Vermooten, users can access their entire Absa portfolio through the app. With the offering, Absa focused on how to service everyone, from the individual to households and business clients, and consumers can use the app to access various accounts on a single device. The app is available free to Absa customers as part of the bank’s Value
Bundles offering.
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