Scores of South African consumers hoping to get their hands on Apple’s latest smartphone have been left disgruntled and frustrated at what appears to be a dearth beyond the usual supply-and-demand scenario.

While demand for Apple’s sixth-generation iPhone, the iPhone 5, has been characteristically high since it was released in SA last month, this year has seen unprecedented numbers flocking to network operators for the phone – and operators are struggling to keep up.

SA’s four main mobile companies opened sales of iPhone 5 to the public around the middle of last month, and there is already a widespread shortage.

Many consumers, eager to share in the shipment, have voiced frustration online, via social media, and in particular customer service site HelloPeter.com, over the difficulties they are having in getting an iPhone 5 – or even communication and feedback on where they stand. Some say they have been on a waiting list since news of availability first emerged – and are still waiting.

SA’s operators say the latest supply/demand debacle is the norm when it comes to Apple products, and the overwhelming response to the release of the latest smartphone was anticipated.

Ovum senior analyst Richard Hurst suspects there is a lot of “back and forth” going on behind closed doors between vendors and operators – and that the shortage of new iPhones boils down to inevitable supply-and-demand challenges.